Wallace & Gromit’s Grand Appeal goes contactless
Gromit Unleashed 2, the third sculpture trail from award-winning charity Wallace & Gromit’s Grand Appeal, will become the first charity arts trail in the world to incorporate contactless donation points.
Creditcall, a payments solution company, with the support of Payter, the contactless payment terminal manufacturer, has given a major fundraising boost to the Bristol Children’s Hospital Charity via the free installation of 17 contactless donation points, together with the development of a new online donations portal and a ‘charity of the year’ fundraising partnership.
From 2nd July until 2nd September, 17 out of 67 sculptures of Nick Park’s Academy Award-winning characters Wallace, Gromit and Feathers McGraw located throughout Bristol and the surrounding area will be equipped with contactless payment points. Trail visitors will be able to donate £2, £5 or £10 to Bristol Children’s Hospital using credit and debit cards, Apple Pay and Google Pay (formerly known as Android Pay).
With new figures highlighting the increase in contactless payments, contactless cards and payments are now routinely described as the continent’s ‘new normal’ way to pay across Europe, and have introduced a quicker and simpler way for people to support charitable causes. Figures from UK Finance, published yesterday, identified that 63% of people in the UK now regularly use contactless.
In total, across both debit and credit cards, the number of contactless payments in the UK increased by 97% during 2017 to 5.6 billion. By the end of 2017 there were nearly 119 million contactless cards in circulation, with 78% of debit cards and 62% of credit cards in the UK having contactless functionality.
Creditcall is one of four official ‘Trailblazer’ partners, including University of Bristol, Renishaw and Rolls-Royce who are helping The Grand Appeal create a unique, innovative arts trail and showcase Bristol’s rich engineering heritage and the city’s reputation as an internationally renowned creative and technological hub.
Nicola Masters, Director of The Grand Appeal commented: “Gromit Unleashed 2 will be unlike any arts trail in the world, thanks to the support of our ‘trailblazing’ partners. We’re hugely grateful to Creditcall for its amazing support in helping to transform the donation experience for trail visitors.
“The babies and children cared for by the expert teams at Bristol Children’s Hospital sit right at the heart of our popular arts trails, so we’re really excited to see the difference that contactless donations can make to our fundraising for them.”
Ingrid Anusic, Senior Vice President of Marketing of Creditcall/NMI said: “We’re so proud to support a fantastic charity that raises millions for the vital Bristol Children’s Hospital. Contactless is fast becoming the public’s preferred payment method and together with Payter, our expertise in this space will make a uniquely valuable contribution to a cause very close to our hearts, right on our doorstep.”